Raleigh’s News Talk & Information Station

Raleigh’s only talk station on the FM dial, WTKK leads the way amongst the market’s spoken word stations. With the most influential talk personalities, up to the minute news, weather, and traffic round the clock, and the flagship home of your UNC Tarheels athletics WTKK is a true resource for its listening audience! WTKK features live and local mornings with KC O’Dea, followed by the “All Stars of Talk” Glenn Beck, Rush Limbaugh, and Sean Hannity during the day, and Dave Ramsey in the late afternoon.

With almost 270,000 total listening hours WTKK nearly doubles the next competitor. This is an actively engaged listener who feels a conversational and emotional connection with the host; a unique attribute that makes advertising on WTKK exponentially more efficient and effective. More of every message is comprehended and endorsements in particular can generate a more immediate response.

At a median age of 50 the WTKK listener is as likely to work on a job site as SAS. With an average of two children (and possibly a grandchild) the WTKK listeners interests in right-of-center politics may drive their listening but the service elements and thirst for information are just as important. For these listeners, politics is a year-round spectator sport. Potentially an empty nester already, they are beginning to look to retirement and are very aware of events that may impact this plan.

  • Call Letters: WTKK
  • Format: NEWSTALK
  • Dial Position : 106.1 FM
  • Brand: 106.1 FM Talk
  • Target Listener: Adults 25-54; Superserving Men 35-54

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